Shane Yem

Meet

Shane Yem

Associate, Data & Analytics

THE TEAM

Growing up between Paris, London and Singapore, I’ve always had the privilege to see first-hand how people and cultures intersect. My background in psychology and data analytics grew out of my interest in consumer behavior and the motivations behind it (I love learning what makes a person tick). The best brand strategies necessitate a balance between the human and the analytical, to find not only what works, but why it works. I’m at my best when I dive into complex challenges and distill them into simple, effective solutions. There’s nothing I find more satisfying than streamlining chaos! 

When I'm not at work, you can find me with my eyes behind a camera, my nose in an architecture book, or my mouth around the biggest sandwich in the immediate vicinity.